Case Study
Platform Engineering Services for a Leading Encyclopedia
Key Result Highlights
- Successfully delivered bug-free, customizable email templates within one month.
- Successfully added profile management features for users in the client’s app.
- Enhanced code quality by over 80% code coverage through unit testing.
The Client
The client is a large general knowledge encyclopedia serving a global audience of over 150 million monthly users.
The Challenge
The client wanted to implement a new set of marketing email templates, alongside enhancements and improvements within existing marketing email templates, introduction of self-service options in user profile management, and maintenance & bug fixes for user profile pages.
Critical Success Factors
- Provide features to enable user self-service.
- Deliver the project in a short time frame of one month.
- Increase capability to send complex marketing emails on predefined templates.
- Provide a single point of contact for all technical queries and analyzing requests from a technical standpoint.
Our Approach
- Magic developed a set of reusable Email Templates which were customizable for appropriate marketing campaigns.
- We provided users with a common app to manage their user profile from the app itself.
- Implemented modular code using ReactJs.
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